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The Trade Fair Playbook: From initial planning to lasting impact

To business men talking togehter at a wind energy event© Lasse Buchhop
Remember to invite potential customers to visit your stand and ensure quick follow-up afterwards.
Exhibiting at trade fairs provides companies with unique opportunities to present their products and services to a target audience, make new contacts, and strengthen business relationships. Whether you are exhibiting at national or international trade fairs, professional and well-organised participation is key to success.

This guide is for those attending a trade fair, to help you prepare, participate, and follow up as effectively as possible.

Trade Fair Playbook

To business men talking togehter at a wind energy event
Make sure the stand is staffed at all times during the exhibition’s opening hours.
© Lasse Buchhop
Group of people listen to Norway at an international business event
The right size and layout of the stand, as well as a consistent visual identity/profile, are important.
© Lasse Buchhop
A table withh columns for goal category, specific goal, Key Metrics/KPI's, priority from 1-5 and timeline
A goal matrix outlining possible key objectives, priority, how success can be measured, and timeline.
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