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The Trade Fair Playbook: From initial planning to lasting impact

Exhibiting at trade fairs provides companies with unique opportunities to present their products and services to a target audience, make new contacts, and strengthen business relationships. Whether you are exhibiting at national or international trade fairs, professional and well-organised participation is key to success.

This guide is for those attending a trade fair, to help you prepare, participate, and follow up as effectively as possible.

Trade Fair Playbook

Attachment to no. 2

An example of a goal matrix outlining possible key objectives, priority, how success can be measured, and timeline:

A table withh columns for goal category, specific goal, Key Metrics/KPI's, priority from 1-5 and timeline
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The Trade Fair Playbook: From initial planning to lasting impact | Innovation Norway