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USA is the world's largest consumer market with over 328 million people, spread over 50 socially, culturally and economically unique states. USA has free trade agreements with over 20 other countries, which opens the door to reach additional hundreds of millions of people.
New York city from above

Employees USA

Bilde av : Hege Vibeke Barnes
Hege Vibeke Barnes
Department Manager
Hege is responsible for the strategic development and day-to-day operations of the office in New York. With 20 years of experience in internationalization, business strategy, marketing and communication, Hege has developed an extensive network in North America. Hege initiated the building and growth of our successful Global Entrepreneurship Marketing program, Norway New York Accelerator, Nordic Innovation House - New York as well as several successful marketing and communication campaigns for VisitNorway. Hege has a master's in international business and a bachelor's in internationalization. Office location New York.
Profilbilde av Alexander Bergo
Alexander Bergo
Department Manager
Office location San Fransisco.
David DiGregorio
Senior Advisor, Travel Trade & Special Projects
David DiGregorio joined Innovation Norway in 2014 as a specialist consultant with extensive experience in destination marketing, digital marketing, branding, PR and communication. David has an extensive network in the North American travel industry, and is responsible for planning and implementing online and offline marketing activities in collaboration with American and Norwegian travel partners, as well as working with the North American travel industry to contribute and support increased production of tours and programs to Norway. Office location New York.
Bilde av : Antonio Raposo
Antonio Raposo
Senior Advisor, Entrepreneurs and Startups
Tony has been with Innovation Norway since 2001. He specializes in helping entrepreneurs and innovative SMEs with their US business development, and helping them commercialize new product ideas and solutions for industrial and retail markets. Tony has experience working in a variety of sectors, from manufacturing and advanced materials to household products, ITC and digital media. Office location New York.
Profilbilde av Ola Forsstrom-Olsson
Ola Forsstrom-Olsson
Senior Advisor, Commercialization & Growth
Ola has over ten years of experience as an entrepreneur - as the founder and CEO of a venture-backed bioinformatics company that built up global sales to pharmaceutical companies, biotech companies, and leading research universities, with most of its customers in the USA. He moved to NYC in 2011, starting a management consulting firm focused on turnarounds and growth for early-stage technology companies. Over the last ten years, he has worked with hundreds of companies, many of which have grown tremendously. He has an academic background in Engineering Physics and Medicine from Lund University, Sweden, where he specialized in applied mathematics. Office location New York.
Einar Irgens Gustafson
Special Advisor
Einar Gustafson is an advisor for defense industry cooperation at the Norwegian embassy in Washington, DC. In this role, he is the focal point for all interaction between the Norwegian government and the Norwegian defense and security industry in the United States. He is responsible for the Norwegian Ministry of Defense's (FD) delegations to all major defense industry events in the USA, and acts as a valued advisor to the FD management on issues such as American protectionism and closer integration of Norway's defense industry into the US defense industry. Office location Washington DC.
Bilde av : Beate Christin Gran
Beate Christin Gran
Senior Advisor, Visit Norway
Beate is an experienced marketing professional with strong expertise within multi-faceted and consumer facing communications, social media and project management. In the past decade, she has worked on multiple Webby and Adrian Award winning projects and campaigns. Beate joined Innovation Norway in New York in 2007, and comes from a diverse and academic background from tourism, digital media and marketing. Most recent project: producing and hosting the Norway Next podcast (available on Spotify and iTunes). Office location New York.
Bilde av : Jannik Grodt Schmidt
Jannik Grodt Schmidt
Senior Advisor, Health and Life Sciences
Jannik joined Innovation Norway in 2021 to build up our healthcare offering in the US. He has spent most of his career in life science consulting, assisting pharmaceutical and biotech companies in both the U.S. and Scandinavia. Projects typically include aspects of clinical development, KOL strategy, market access, business development, investor relations and partnering.Jannik has a commercial background with an MBA from Denmark where he started out as a technology transfer professional and co-founder of a Cancer Diagnostic startup before moving to New York in 2013. Office location New York.
Bilde av : Tanya Heravian
Tanya Heravian
Senior Advisor, Clean Energy
Tanya joined the Innovation Norway team early 2023 as a Business Advisor for Offshore Wind and has previous experience in working with international clean energy and infrastructure companies looking to export to the U.S. Tanya works with companies on an individual level and developes group delegation opportunities for in-market visits. Through various forms of bilateral engagement, she champions Norwegian competencies across the supply chain. Although based in NYC, she has an extensive network across the U.S. Tanya has a MSc. in Environmental Policy and Management from the University of Bristol. Office location New York.
Profilbilde av Rebecca Scheel
Rebecca Scheel
Special Advisor
Rebecca Scheel has spent the last 15 years looking at economic development under different lenses. First as a researcher at the OECD in Paris, then managing an accelerator program in Copenhagen helping Danish startups enter the US market and fundraise, after which she worked as an entrepreneur. Rebecca joined Innovation Norway in May 2018 and currently employs her vast experience in bridging the gap between large tech companies looking for opportunities in the Nordic Region, primarily focusing on clean energy. She has an Executive MBA, an MA in international politics and a certificate in clean energy. While a Silicon Valley native, Rebecca speaks fluent Danish and French, and is working on her Norwegian. Office location San Fransisco.
Bilde av : Åse Pettersen Bailey
Åse Pettersen Bailey
Program Director TINC
Åse joined Innovation Norway San Francisco in 2005 and has promoted business opportunities for Norwegian companies and organizations in the US market and managed the resulting business development projects. Åse is the program director of TINC, our technology incubator program, and an industry specialist in IT and Digital Health. She has lived in Silicon Valley for 20+ years working at local startups, hardware and software companies. She has over 10 years experience in international product development and release, including 5+ years managing global products at a major enterprise software company in Silicon Valley. Åse has an extensive network in Silicon Valley and leading global IT environments. Office location San Fransisco.
Bilde av : Kari Anne Lien
Kari Anne Lien
Senior Advisor
Kari Anne Lien is the Manager of Energy & Renewables at our Houston office. With a background in the energy industry, including global roles at ExxonMobil, she specializes in the Texas energy market. Kari Anne also assists Norwegian companies by identifying opportunities in the emerging renewables and clean energy sector. As a Senior Advisor at the Norwegian Consulate General in Houston, she has built a vast network and established strategic partnerships with industry clusters, associations, city administrations, innovation hubs, and academia. Kari Anne's expertise lies in analyzing market trends and communicating insights for promotional and market entry purposes. She holds a Business Administration degree with a specialization in financial management and economics from Norges Handelshøyskole NHH. Office location Houston.
Bilde av : Ken Huste
Ken Huste
Maritime Project Lead / Senior Advisor
Ken Huste joined the Houston office in September 2014. He has a BA in International Marketing and Public Relations from the University of Houston, with +15 years of international sales, marketing and origination experience in the offshore, maritime, and energy industries, having worked for companies such as Ship Equip, Glamox AquaSignal, and Eureka Pumps. Ken has also spent a number of those years working as Sales and Operations Manager for the Four Seasons Hotel. Ken has lived in Houston since 1985 and is fluent in English and Norwegian. Office location Houston.
John Vislosky
John Vislosky
Senior Advisor - Health Tech
John joined Innovation Norway in 2023 with 6+ years of industry experience working with early-stage start-ups to Fortune 500 companies. 3 years supporting Life Science companies to find talent and grow within the East Coast market. 3 + years running the UK's Health Tech Campaign, assisting UK companies to enter the US market and approach Health Systems and Venture Capital. Office location New York.
Profilbilde av Zacharias Holm
Zacharias Holm
Health Business Advisor
Zacharias joined Innovation Norway in 2023 as a Health Business Advisor. Graduating from medical school in Copenhagen, Denmark, Zacharias has clinical experience in internal and family medicine as well as acute care. Apart from clinical work, Zacharias conducted research at the University of California, San Francisco, and has experience with healthcare innovation from Silicon Valley and Copenhagen. Office location New York.
Profilbilde Sharon Røe
Sharon Røe
Senior Advisor
Sharon joined the San Francisco office in 2023 as a Senior Business Advisor for Green Maritime and Offshore Wind. Prior to joining Innovation Norway, she served as a consultant at McKinsey & Company within their Green Business Building practice, working on diverse green and emerging technologies, including green hydrogen, carbon capture, solar and wind. Preceding her tenure at McKinsey, Sharon focused on business development for early-stage start-ups in the US and spent 8 years as a logistics officer in the Royal Norwegian Navy. Sharon has a BA in Leadership and Logistics from The Royal Norwegian Naval Academy and MSc in Economics and Administration (siviløkonom) from the Norwegian School of Economics (NHH).
Jon Seneger
Senior Advisor
Portrett av Sebastian Serafin
Sebastian Serafin
Senior Advisor
Sebastian is a Senior Advisor for the US market in our New York office. He specializes in supporting entrepreneurs and innovative SMEs with their US business development and helping them commercialize new product ideas and solutions. Before joining Innovation Norway, Sebastian was spearheading the economic development office of Berlin, which is responsible for the entire United States and is located in New York. He successfully co-founded his own company, raising venture capital, grants, and business angel money from notable investors such as Google DNI, the EIC Accelerator, Betaworks New York, among many others, while graduating from the Plug&Play Accelerator Tech Silicon Valley, German Accelerator Tech New York, Betaworks LiveCamp and more, giving him valuable insights into expanding into the USA.


New York:

Email: newyork@innovationnorway.no

575 Lexington Ave
New York, NY 10022

San Fransisco:

Nordic Innovation House
470 Ramona Street
Palo Alto, CA 94301-1707

Innovation Norway / Royal Norwegian Consulate General
575 Market Street, Suite 3950
San Francisco, CA 94105

Washington DC:

Tel: +1 202 333 6000
E-mail: washington@innovationnorway.no

2730 34th Street, N.W.
20008 Washington


Tel: +1 713 620 4260
E-mail: houston@innovasjonnorge.no

3410 W. Dallas, Suite 200
77019 Houston TX

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